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Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972
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Citation

Sargood and Hunt (1972a, June 15). The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-market-and-brand-trend-data-deriving-from-the-r-b-l-motorists-diary-panel-in-the-united-kingdom